The Vision system designer software is a user friendly virtual imaging laboratory for modeling machine vision applications in a 3D framework. Users can select imaging components from a catalog or model sensors, lenses and lights. The software can simulate sensor images and is designed for early and accurate project planning, evaluation, optimization, verification and for documenting and presenting imaging applications. Modeling brings design ideas to life where hardware costs and required time prevent a fast test. Early modeling and planning reduces project risk and saves valuable time when creating proposals and documentation. The simulation helps identifying suitable imaging components and balancing conflicting requirements. Automatic performance analysis increases planning accuracy for each system configuration. The 3D visualizations and system reports can be used to communicate designs choices and to convince customers to buy in! Additional service for modeling required components is available.